Brownlight Archive
BRIEF
I wanted to develop my own game while building an audience around the process through AI-generated content and regular devlogs.
CHALLENGE
I needed to balance game development with creating content that could attract and retain an audience, without losing focus on the project itself.
SOLUTION
I created regular AI-generated videos, experimented with different hooks to understand what caught people’s attention, and shared the development process through regular devlogs.
OUTCOME
The project reached 1,000+ followers in its first month, validating the potential of AI-assisted content as a way to grow an audience around an independent game.