Programs Used:
Adobe Photoshop
About the Project
This poster was created to promote an upcoming basketball tournament for Ball is Life NZ, with the goal of keeping the design consistent with their existing event materials while giving it a fresh, updated look. The focus was on delivering a visually striking layout that would engage both players and fans across print and digital formats.
Working with a bold black background and an action-packed game photo, the composition placed the event title, date, time, and location clearly at the top for quick readability. Supporting details like participation fees and sponsor logos were organized at the bottom, maintaining balance and visual hierarchy across all sizes—A4, handout, and Instagram post.
In addition to the posters, I adapted the design for use as a Facebook cover photo, ensuring a seamless look across the brand’s social media presence. The result was a cohesive set of materials that matched the brand’s energetic style while enhancing visibility for the event, helping build excitement within New Zealand’s growing basketball community.
About the Brand
Ball is Life NZ supports basketball culture in New Zealand through events, player highlights, and an active online community. Reflecting the global “Ball is Life” movement, it fosters passion and connection through the sport.