Social Media & Visual Language
I managed Origin’s social media content with a strong focus on the brand’s natural and authentic positioning. To reflect this, I often placed products into scenes featuring the raw ingredients they are made from. For breakfast table scenes and similar setups, the backgrounds were created using AI, while the products were carefully composited to keep a realistic look.
Origin Bear Honey Product
The bear-shaped squeeze honey bottle is a signature product designed by the brand and something they value a lot. Since this product is sold through a specific retail channel, I created social media posts with clear call-to-actions directing users to purchase. In addition, I prepared advertising visuals for use on the retailer’s online marketplace, following their specific advertising guidelines closely.
Motion Design Content
I created fun and engaging Instagram content using motion design for the brand. Products were cropped and prepared in Photoshop, then combined with stock PNG elements to produce short motion-based videos suitable for social media.
Instagram Reels Editing
Using footage shot by the agency, I prepared Instagram Reels with a strong focus on pacing and storytelling. These edits were designed to be dynamic while still staying true to the brand’s natural and friendly tone.
Product Catalog Design
I designed a bilingual product catalog for the brand. The catalog was 24 pages long and included a mix of stock visuals and custom product compositions that I created in Photoshop. The layout was kept clean and easy to follow, matching the overall brand identity.
Origin